Very helpful insight into finding the right direction and niche for my writing. I’m still not “there” yet, but I’m starting to understand what I should be looking for.
No, I’m not talking about a kind of sunblock; I’m talking about a UVP, or “unique value proposition.”
Does it sound kinda business-speak-esque? Okay, yes, a little — but it doesn’t have to be. Here’s the skinny on UVPs, what they do, and how having one helps your blog.
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