This is something I’ve struggled with myself, establishing a niche and then positioning myself as an expert in the field.
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Whether you are an experienced blogger, or just starting out, you have only a few seconds to make an impression and to capture the attention of someone who visits your blog.
One way to do so is to create expert positioning on your blog. By doing so, you establish instant credibility and trust, as well as authority, with your visitor, and they are more likely to stick around.